(Search Engine Optimization)
The art of balancing keywords and content.
All of your content should be written to benefit the human, not the search engine spiders and robots.
Know what your most important keywords are, use related and relevant terms to build helpful content.
The reason why this knowledge comes before placing the content on your pages, is because you don't want to have to redo your pages if you can plan ahead.
If you're not concerned about ranking higher on search engines, you can skip this part and learn more about the benefits of linking.
These are the main parts of a page you will need to focus on. Each of your pages need to carry some strength of your keywords.
You can still get your points across on your pages, but doing it with optimization knowledge ahead of time, can help get your pages ranked higher quicker, which is part of the goal, to get free traffic.
Each of these areas need some form of your keywords placed into them.
- Head - contains 3 "meta" groups that search engines consider important. Only the first is seen by the human eye on your site, and that is the Title.
- First is the Title , this is what shows up in the top blue bar of the current active window of Internet Explorer, and what shows up on the top line of search engines results, usually in bold text. Have your keywords in this area.
- Second is the Description , this is what normally shows up next on the search engines listing. If you fail to provide info in this area, the search engines will randomly scan your page for what ever they find, and it may not be your keywords.
- Third is your Keywords , these tell the search engines what you think are the important points about that page and your site. Failure to put anything here leaves it up to whatever the search engines can find on your page. This group however on some search engines have become less important because some sites used to over-do their keywords trying to trick the search engines. So some search engines started to look only at the content on the pages to determine themselves what the page was really about.
Frequency, Quantity, Weight, and Average Prominence. These 4 factors are also calculated in the body sections.
- Body - contains 6 groups to consider. (and you thought it was simple HTML.)
- First is the Heading Summary , this is important because the headers tell the search engines that You think this topic is important, and the lower on the header scale, (H1, H2) the more importance the search engines give it.
- Next is the link text, these are the words you see normally blue and underlined. If keywords are part of this group, they consider that its going to another page relevant to that link, so make it a keyword important to your site.
- Next is the URL Hyperlink , this is the name of a page that your link text is pointing to, it should also contain keywords within it naming. You may have to rename some of your pages to accommodate this. After all, a little effort on the front end here, will last for years in bringing new traffic.
- Next is the Alt , (meaning alternate) these are the words that show up when you place a mouse over a GRAPHIC and just hold it there. Its intent years ago when computers and modems were slower, some times people could turn of the graphics to make web pages load faster, and the text describing what that graphic represented would be seen. Today, it can be used for when the graphics on a site fail to load for some reason, there is still some text there to help the viewer know what is going on. Some search engines still consider this important enough to use it as a weighing factor of interest. So remember to place some keywords in the alt area of your graphics. The alt area is only found when relating to graphics.
- Next is the Comments area , these do not hold as much strength to some search engines. They are sometimes used by the programmer to remind him/her what that part of the pages purpose is, or to leave messages to future coders how to structure the page. This code does not show up on the visible page, rather it is only seen in the source code.
- Last is the Body Text, this is the general area where you have most of the visible page. Count the words, know how many of them are your keywords, where they are placed, if they are more heavily towards the beginning of a paragraph, if they're repeated too many times, and how often you're using them together. All of these counting methods are used throughout every one of the areas we have been mentioning.
Keyword Density, the balancing and strength of your primary keyword phrases and related terms throughout your pages, is what will give your site strength in the search engines.
This collection of keywords focuses primarily in your content on your page, where people see the wording, not in the meta description and meta keywords coding.
How to judge what combinations, and what numbers your keyword density is, can be difficult without some tool in place to help.
I will introduce you soon to a site that is extremely helpful in your keyword research, and offer you some bonuses when you're ready to buy. For now, the link below is to one of their tools to help discover
the keyword density of your page content. But first, a brief video tutorial of how it works with your content.
Remember, most search engines want Original Content, never just copy from another site, even article sites that offer it for free. You can use those sites for ideas and learning about your content, but always provide a good collection of knowledge for your content, never just cut and paste.
Keyword Density Tool video tutorial (This will open up in a new window)
If your keyword strength isn't as strong as you want, add more related and relevant content to bring its strength up in numbers, and re-test.
Keyword Density Tool (This will open up in a new window)
Keyword: Synonym, Thesaurus, and Dictionary method
Arranging words on your pages in order to gain position ranking is only one piece of the pie. You must also have other sites think you're important enough to link to, using some of these same keyword you discovered and placed on your site, these are called 'hyperlinks'.
Hyperlinks notify the search engines that your site must be important enough to link to. They also give visitors from other sites an easy access point to come to your site.
Creating fresh content on your site regularly can identify you as an authoritative site, giving more reason for sites to point to you.
Learn more here about the importance of hyperlinks.
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