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Linking Decisions

Decision Guidelines:

The principle of using my related and relevant Tic-Tac-Toe formula to find closely related sites to choose from is unique and effective. The practical use of it is limited to the algorithms of the search engines and their ever-changing and upgrading methods of providing results.

Depending upon which browser, and version, and search engine, you may get different results, so experiment and test. Quantity alone isn't a good guide that the search results will match all the keywords you combined is what you're after.

To confirm you're on a page that's related to your combination, do a find, (Ctrl + f) once you're on a page, it will tell you how your browser is using the search combination. There's much teaching on the web, but much of it is old and things change so be sure to test your results.

Now you have a list of keywords to search with. You're ready to jump in there and start placing links right? Wrong! Just because a search engine spits out pages of sites is no reason to accept any of them. If you had a totally unrelated site pointing to you and it had types of visitors you wouldn't want putting comments on your blog, don't spend your valuable time asking them for a link back or even linking to them.

Search engines know who links to who. Some sites can do you more damage than good. You can control who you link to, but you have little control who links to you. So learn who you're asking about to become link partners with before you ask. This means you'll be spending some quality time with your computer.

Here is a list of what you'll be looking for at each site, based on what type of site you're at. Each search will be using one of the combinations you put together, and each combination should only look through about three pages of results. Each page has about 10 results so that's 30 (3x10). If you can't find at least one worthy, move on to the next combination. You have plenty of combination possibilities, don't let one frustrate you. Don't turn this into something you'll dread to do. It is going to take some time so make the best of.


Decision Tools

Alexa  A rating indicator of how much 'traffic' a site gets. All sites that you want should have an Alexa score of 1 million or less, preferably less than 500,000. This score is assigned to the whole site, not individual pages.

Google Page Rank A 'link' analysis measuring relative importance. Its scoring system is from 0 to 10. All sites you want should have a Google page rank of 2 or greater, preferably 4 or higher.

What to Look for When Choosing a Site to Link with:

Blog sites that allow comments so you can give input, ultimately about your site. Blog sites that allow you to place a hyperlink also within your comment are bonus points. Hyperlinks should contain variations of your keywords, not just your site name. Blog sites should have recent posts and comments indicating fresh traffic. Old posts say no one is there to even see your comments or click on your links. However, if that page has a good Page Rank, the link may be worth it.

Forum sites (discussion boards) should also have recent input, multiple threads and high number of post, active replies, a high volume of views.

Free Tools

To speed up your decision-making you need to install the Google toolbar, to make sure the page rank feature is active, also install the Alexa toolbar to get instant information about each site you go to.

The Google toolbar can be found at: www.google.com/toolbar

The Alexa toolbar can be found at: www.alexa.com/toolbar

Sometimes with those instant numbers it's all you need with out going any deeper. Page rank however is page specific, not site specific, so you may need to find their link pages, see how it ranks and use that as a decision helper. With these two tools running you can now quickly hit site after site and get quicker results to help with decisions.


Search for Sites Using Those Combinations

Enter each of your combinations into a search engine. For now, Google is the most popular one and has the most traffic, since you're using the Google toolbar you might as well gain from using Google. Use our formula and place the keywords into the search bar, and search.

Now you have a list that couldn't have been generated any other way, and your list is a collection of sites that is closer to sites that compliment yours because your list was developed from two related sources.

Looking at your search engine results pages, skip past the ads at the top, the sponsored ads are just Google ads. Look for the domain extension of *.com or *.net or *.info or *.org. These are the sites you'll have the best chance at until you become well established. Forget about the *.gov sites for now but later they will greatly enhance your site if they point to you. Also very established domains may not even respond back to you until you have very good content or high traffic volumes.

You may go through 30 sites per keyword combination before discovering one that works best. You may not even find one for that keyword combination, but sites you do find will be better focused for targeted customers.

Document the Important Information of Each Site to Find which ones are best to link with.

Click here to see an excel example of how to keep track of sites.

You won't see the Alexa or page rank of each until you start opening sites up one at a time. This is where most of your time will be spent opening sites up and determining what their page rank or Alexa is, if they even offer a linking page, and where it is, and what it's page rank is.

To speed things up here is a checklist of what to look for, and when to continue looking at that site versus moving on to the next site.

What to Look for While on the Search Engine Results Page.

Is it a .gov site, if yes, move on. (they seldom link to new sites)

Is it a well established site, that doesn't need to point to you, if yes, move on. (example: www.microsoft.com)

Read the title, is it even related and relevant to yours or did it slip into this list by accident, if not, just move on.


What to Look for After You've Clicked on one of the Results and are Now at the Actual Site.


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